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From Chris Towland |
Hi,
Welcome to today's Restaurant Owner Intel.
Today I want to focus on two areas that can quietly influence how much customers spend - and whether they choose your restaurant in the first place.
Your menu board can do far more than simply display what you sell. A few changes to layout, wording and positioning can make ordering easier while drawing attention to your most profitable options.
And before many customers ever see that menu, they may find you on Google. Keeping your Google Business Profile active with fresh posts is a simple job that many restaurants overlook, but it can help turn local searches into visits.
Both articles this week are about small, practical improvements that don’t require a big budget - just a closer look at what your customers see when they’re deciding where to eat and what to order.
Hope you find them useful.
Chris |
Featured Articles |
When a customer glances at your menu board, you have less than half a minute to win their attention and shape their order.
A great menu board guides diners to the options you want them to notice - like high-margin meals, best-sellers, or tempting add-ons.
Avoid overwhelming guests with crowded designs or too many choices.
Instead, use clear categories, concise yet appetizing descriptions, and clever prompts for upgrades or extras.
Positioning best-sellers in prominent spots, using appealing wording, and making pricing obvious can all help boost both speed of service and average spend.
Test your board from a customer’s viewpoint and track which tweaks help sales.
The goal: Make ordering easy, highlight your most lucrative options, and help your customers leave happy - all in a matter of seconds. Read More... |
Many restaurants focus on Facebook and Instagram, but often neglect their Google Business Profile.
However, updating Google Posts is crucial because people searching there are likely close to choosing a place to eat.
Fresh photos, menus, events, and promotions on your profile help show diners what’s happening right now and answer key questions that influence decisions.
Posts about limited-time dishes, upcoming events, and new menus can help your restaurant stand out - especially compared to competitors with outdated, inactive profiles.
Clarity is key: eaters may not know you, so explain offerings simply.
Ensure photos are appealing and information is current, from opening hours to menus.
Set aside a few minutes weekly to review and update your profile, giving potential customers every reason to choose you when it matters most. Read More... |
Recommended Resources |
Free AI Restaurant Growth Plan |
Discover exactly where your restaurant is losing customers and receive a personalised growth plan showing what to improve first. |
FICA Tip Tax Credit Guide |
Many USA restaurants could be entitled to significant FICA tip tax credits. |
Review Boost |
Generate more Google reviews and turn them into more bookings. |
About Chris |
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