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From Chris Towland |
Hi,
Welcome to today's Restaurant Owner Intel.
Today, I want to focus on something every restaurant has to do well: turning attention into customers.
That starts before someone even walks through the door. Your windows can give passers-by a reason to stop, while your website needs to quickly convince potential customers that your restaurant is worth choosing.
In this issue, we look at how to make your window graphics work harder and the 10 things every restaurant website homepage should have.
Both are worth reviewing with one simple question in mind: are you making it easy for customers to choose you?
Hope you find it useful.
Chris |
Featured Articles |
Many restaurants miss out on customers simply because their window graphics fail to spark interest.
To capture attention, focus on bold, specific messages - like “Lunch from £12” or “Happy Hour 4–6pm” - that passers-by can absorb quickly.
Keep text large, clear, and brief.
Highlight signature dishes or popular offers, not generic claims.
Choose appealing food photography and display pricing or menu options that answer common questions.
Adapting messages for breakfast, lunch, or dinner increases relevance, while regular updates and clean, uncluttered windows create confidence.
Don’t cover every pane - let customers see inside and connect graphics to what they’ll experience.
Test new graphics to see if walk-ins grow - small improvements can mean more full tables over time.
Use your restaurant’s windows as powerful local advertising - one sharp, irresistible offer can make all the difference. Read More... |
When visitors land on your restaurant’s website, they want answers fast.
Your homepage should clearly show what type of restaurant you are, what you serve, and why customers should choose you.
Highlight essential details like your menu, location, opening hours, and booking options right at the top.
Make sure your strongest calls-to-action - such as Book a Table or Order Online - are impossible to miss.
Don’t bury important info; remove friction by keeping the experience seamless, especially on mobile devices.
Include up-to-date photos and a few genuine reviews to build trust.
Offer simple ways for visitors to stay in touch, like a compelling newsletter sign-up.
Above all, your website should make choosing your restaurant - and taking the next step - easy and inviting. Read More... |
Recommended Resources |
Free AI Restaurant Growth Plan |
Discover exactly where your restaurant is losing customers and receive a personalised growth plan showing what to improve first. |
FICA Tip Tax Credit Guide |
Many USA restaurants could be entitled to significant FICA tip tax credits. |
Review Boost |
Generate more Google reviews and turn them into more bookings. |
About Chris |
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